I started to work with Rony when he was 16 years old and his main dream was to become a top, international-level player.
Now 24, Rony has played in Benfica, Manchester City, Lille, Monaco and Sevilla at a club level and became capped for the national A team of Portugal in two occasions.
After finishing our successfull project together, Rony and his family became my good personal friends.
Manuel Fernandes contacted me with the goal of being called up to the World Cup 2018. He was one of the best players of Lokomotiv Moscow and Russia but had a sloppy, bad-boy image in Portugal.
Resulting in one of my most rewarding projects, Manuel Fernandes made the cut to WC18 and fulfilled his dream of representing the national team of Portugal on a top competition.
Formerly known for being José Mourinho's assistant coach, Morais is now a respected manager, mostly for the success obtained in South Korea 2019, where he drove Jeonbuk to the national title.
We started in 2018, when Morais was coaching Karpaty Lviv, in Ukraine, and, nowadays, José is positioned as an experienced expert in coaching and in football analysis, becoming a regular presence in sports media channels.
References that became referrals that became friends
I started to advise Rafa when he was 18 years old and playing for FC Porto. Following spells at Fulham and Vitória Guimarães, Rafa joined Eibar in 2020, fullfilling the dream of playing La Liga.
Rafa is an international athlete that represented Portugal in all grassroots teams (from U15 to U21) and has the goal of being called up to represent the A squad in a major competition.
Hugo is a recently retired footballer and a friend with whom I've played together when we were children and one of the first athletes I cooperated with. Since then, Hugo played the biggest competitions in the world, such as the Champions League and World Cups. He has 50+ caps for Portugal and played in the Bundesliga, in Italy, Turkey, Greece, Russia and Croatia, as well as in Portugal, where he was trained by José Mourinho.
I started to work with Paulo Machado when he was a prospect in Toulouse. Convinced of Paulo's potential to reach the Portuguese national team and top-flight clubs, we started a project that resulted in him playing the Champions League and winning titles for both Olympiakos and Dinamo Zagreb. Also an international player for Portugal, Paulo is currently in India, playing for City Group owned Mumbai City FC.
Shortly after graduating in Economics and starting my first job in 2006, Cifial (high end producer of ceramic sanitary ware, faucets and door hardware) invited me to be responsible for developing the recently created branch in Poland. Following a fast expansion in the country - which included a "Product of the Year" award - I led the company's expansion in other central and eastern European markets.
I left in 2010 in order to explore new areas and projects but will be forever grateful for the learning and lifetime experience in Polandl.
Virtual Reality - Real Estate
I was firstly introduced to Real Estate and Virtual Reality in Poland, when I became responsible for the country's then 2nd biggest real estate portal.
A few years later, a partnership with two friends resulted in the creation of Visual Mobile, a company dedicated to design and develop Virtual Reality products. One of those was a real estate dedicated tool intended to democratize virtual visits to all properties listed for sale. This project was later named Virtual Tour Premier, and resulted in the acquisition of Visual Mobile by Remax investors in 2016.
A set of marketing tools related to VR and Augmented reality were developed in parallel with the real estate venture.
Licor Beirão, one the oldest and most famous Portuguese producer of liqueurs contacted Visual-Mobile to develop a tailored made activation to present in Berlin Bar Convent 2016. The project resulted in a product called "Hat & Stache" and involved concepts related to augmented reality, social media and gamification.
Although further projects were planned with Licor Beirão, the acquisition of Visual Mobile led to a specialization in virtual reality applied to real estate.